Each webinar has four human elements: Organizer, Moderator, Presenter, and Technical Support. Though it is possible for 1 person to run the show I strongly suggest using more than one staff member for these varied tasks. You always want to appear professional in the eyes of your participants so they will attend future webinars or be more likely to purchase from you.
We have found it to be less stressful when the responsibilities are divided up to multiple people, especially in large webinars. The more participants there are the larger the potential is for difficulties to arise and sharing the duties of the webinar will have you better prepared for any problems that might occur.
Organizer
The Organizer is responsible for all of the pre-webinar responsibilities in addition to recording the webinar. It is feasible to say that the Organizer could perform two duties since 99% of their requirements take place before the webinar starts.
Moderator
The moderator is the Captain of the ship, responsibilities include: Introducing the Webinar and the presenter, running the polls, presenting questions from the participants to the presenter, make sure everything is on track, closing remarks.
Presenter
The Presenters role is to present the material for the webinar and keep attendees engaged with their presentation. Whether it is a web based training or a sales/ marketing presentation, you want the Presenter focused on his/her presentation and not distracted from it. (The Moderator helps the Presenter focus on this specific task.)
Technical Support
This person will be involved in the webinar to ensure technical difficulties don’t damage your webinar. They are responsible for handling technical issues participants might have or technical issues on the admin side. Your technical support agent will engage attendees directly to help them get into the webinar successfully and get past any technical difficulties they are having!
Having separate people perform these webinar duties gives you the highest likelihood of hosting a successful event. By spreading the tasks out it helps each member of the webinar team focus on a specific element of the presentation’s delivery and delivers a seamless final product to your audience.
If you would like to read more webinar tips click here.
