February 6, 2012

‘Increase Your Green’

Have you been thinking of ways to make your company more “green”? I think most of us these days are making an effort to be more conservative, whether we’re recycling the paper waste in the office, or using a recycle bin next to the trash can for plastic bottles and cans. Implementing webinars into your training/ presentation regimen is an excellent way to ‘increase your green’

I never really thought about webinars as a green technology when we first began using them to train our clients to use business management software, I was just looking for a way to stay off the road so much! (My other business is a consulting firm providing training and implementation support for business management software.) Using webinars afforded us a way to reach out to more customers, more frequently, as well as provide an ongoing training solution. So our customers were happy, we were happy, then we realized a couple years ago (right in the middle of Prius mania) that we had significantly reduced our company’s carbon footprint! Sweet!

I’m not sure exactly how to calculate the positive benefit of our webinar use, but I figure we’ve managed over a thousand webinars. If you calculated all the people who didn’t have to drive a car or fly in a plane to a live seminar that’s got to be some pretty serious fuel savings alone! If anyone has a good calculator or tool for this please let me know.

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