Webinar Tips #5: Selecting a Webinar Delivery Style
Select a Webinar Delivery Style
Your webinar can be delivered using several common techniques. Depending upon what type of content you plan to deliver and your audience, you may decide to choose one format over another. You may even choose to use portions of these techniques and create a hybrid model to best suit your needs.
Typical Delivery
We consider a typical delivery one in which you have one main presenter giving the presentation. Variations include having a moderator introduce the presenter and/ or deliver questions from the audience to the presenter.
Interview Style Delivery
The interview style delivery is a nice alternative to the typical webinar delivery model. The interview style consists of a moderator interviewing the presenter on a set of pre-determined questions. Variations on the theme include having participants submit questions in advance of the presentation or using a hybrid approach with the typical delivery.
Panel of Experts Delivery
The ‘Panel of Experts’ style of delivery works very well when you have several key presenters. Typically a moderator will facilitate questions/ topics and the presenters will discuss these topics, each giving their opinion, often resulting in very engaging content.
Interactive Delivery
The interactive delivery typically works best for smaller groups, but provides a very engaging and meaningful experience for the participants. Voice participation allows for the highest level of interactivity and participants can walk away with a higher level of understanding on the topic.
Webcast Delivery
A ‘webcast’ style delivery is a pre-recorded presentation that your audience can view at any time. Different from a recorded session of the above styles it is produced in a fashion that allows for “do overs.” This style also allows for produced video demonstrations or segments to be included in the webcast. This is very beneficial if you are looking to resell a professionally produced error free video presentation for an indefinite amount of time.
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