This tip is especially important if you have multiple people involved with your webinar broadcasts. The use of a script helps everyone to understand when they are expected to be involved (and when they are not involved) as well as helping to avoid mis-communications about the flow of your event. How many webinars have you attended when it feels like the organizers did not plan very well?
I think scripts are especially helpful for non-presenters involved in the audio broadcast or when multiple presenters are used. It helps to define the various elements of the event and who will be speaking to those points. It definitely helps those participants who were not involved in creating the event to understand the flow you have designed.
Your script can be as simple or complex as you like, but I recommend trying to keep it as simple as possible.
You can create your script and break it down into sections. Your webinar content, participants and strategy for the event will determine how you break these out but here is an example:
- Before Main Presentation
- During Presentation
- After Main Presentation
