Webinar Tips #10: Follow Up After Webinars

I’d like to expand on the follow up discussed in Webinar Tips #9. Follow up emails should be carefully planned. First you need to decide what you want to achieve or what information you’d like to gather from these follow ups. Most webinar vendors, Citrix GoToWebinar and Webex, for example, have features to send emails to attendees and those who didn’t attend. You populate the text and information and on a predetermined day it will send the emails out. This is a good feature to use because the email will be in a format that visually reminds them of your webinar. Some things you might want to choose to include in your follow ups are: A thank you note, link to the webinar’s recording, a survey, information about upcoming webinars, or promotional information about your products or services.

Thank You Note
First and foremost you will want to thank the attendees for participating in your webinar. You can mention the presenter and give his contact info if you’d like. You should recap the high points or takeaways from the presentation. For example, if you deliver a webinar about creating a brand for companies you might include an excerpt saying, “Remember, when creating a brand…”

Webinar recording
Once you have thanked your audience give them a link to a recorded version of the webinar and/or any documents you might be willing to give i.e. PowerPoint slides. Providing this type of information will drastically increase the number of people who open and read your email.

Follow Up Survey
You may consider using a survey to gather some additional information about the event or about the attendees specifically.  You may choose to use the survey as a pre-requisite to viewing the recording or downloading the slides.  Keep the survey short and make sure the questions you ask provides you with relevant and useful information.  Ask yourself, “what am I going to do with this information?”  to make sure your questions will be useful and not a waste of everyone’s time.  Asking for feedback about the event and requests for future event topics are both very common to include in a survey like this.  Take the opportunity to learn more about your audience as well.  Some webinar tools come with a survey option included but there are many other online survey tools out there, such as Survey Monkey.

Upcoming Webinars and Sales Information
Finally you will want to include information on upcoming events and/or promotional information about your products and services. Provide links to more information perhaps feature a popular product or service.  Link to more information on your website rather than have a lengthy description in the email.

View additional Webinar Tips or please feel free to email me kylebrown@liveonlinelearning.com if you have any questions about our service offerings.