Webinar Tips #10: Follow Up After Webinars
I’d like to expand on the follow up discussed in Webinar Tips #9. Follow up emails should be carefully planned. First you need to decide what you want to achieve or what information you’d like to gather from these follow ups. Most webinar vendors, Citrix GoToWebinar and Webex, for example, have features to send emails to attendees and those who didn’t attend. You populate the text and information and on a predetermined day it will send the emails out. This is a good feature to use because the email will be in a format that visually reminds them of your webinar. Some things you might want to choose to include in your follow ups are: A thank you note, link to the webinar’s recording, a survey, information about upcoming webinars, or promotional information about your products or services.
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You don’t want to pass up the opportunity to profit from your event. This includes being clever with your email campaigns to those who register for your event. You should create a confirmation email, a reminder email, a post webinar email for those who attended and for those who didn’t.
