When delivering successful webinars you have to remember the webinar doesn’t start when the Presenter introduces him or herself it starts when the first participant logs on. You’ll want to capitalize on the participant’s attention when they first arrive. I have seen people sign into webinars up to 20 minutes early; rather than having them stare at 1 screen with the presenter’s bio, you should have a rotation of slides that offers information and prepares your audience for the webinar. There are many things you can present here but I would focus on providing general information about the webinar, sound check, questions, and ads.
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This tip is especially important if you have multiple people involved with your webinar broadcasts. The use of a script helps everyone to understand when they are expected to be involved (and when they are not involved) as well as helping to avoid mis-communications about the flow of your event. How many webinars have you attended when it feels like the organizers did not plan very well?
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Each webinar has four human elements: Organizer, Moderator, Presenter, and Technical Support. Though it is possible for 1 person to run the show I strongly suggest using more than one staff member for these varied tasks. You always want to appear professional in the eyes of your participants so they will attend future webinars or be more likely to purchase from you.
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Audio quality is extremely important when you are delivering a live event; you want to have the best possible audio so your audience can hear your presentation clearly. The latest technologies for webinar delivery have made it much easier for us to record the sessions (both audio and video); however there are some things you can do to help improve the quality of these recordings (aside from being inside a recording studio) by improving the audio quality.
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Over the past several years our company has delivered and assisted in the delivery of over 1,000 webinars and online trainings. In that time we have learned several do’s and don’ts of webinar delivery. Over the next couple of weeks we are going to pass some of these tips on to you. It is no accident as to why we are so successful in delivering and assisting in the delivery of web based trainings. It was through trial and error that Live Online Learning developed its process. We hope these helpful tips and tricks will assist you in elevating the quality of your live online webinar programs. Enjoy!