The Presentation Secrets of Steve Jobs
By Carmine Gallo
Columnist, BusinessWeek.com
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether you’re a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and entertain. Here are ten steps to accomplishing them.
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I’d like to expand on the follow up discussed in 
You don’t want to pass up the opportunity to profit from your event. This includes being clever with your email campaigns to those who register for your event. You should create a confirmation email, a reminder email, a post webinar email for those who attended and for those who didn’t.
When delivering successful webinars you have to remember the webinar doesn’t start when the Presenter introduces him or herself it starts when the first participant logs on. You’ll want to capitalize on the participant’s attention when they first arrive. I have seen people sign into webinars up to 20 minutes early; rather than having them stare at 1 screen with the presenter’s bio, you should have a rotation of slides that offers information and prepares your audience for the webinar. There are many things you can present here but I would focus on providing general information about the webinar, sound check, questions, and ads.
One of the most important tasks for delivering a webinar is to keep your audience focused on your presentation. There are many office distractions that can take away from the effectiveness of your webinar if you aren’t keeping the audience’s attention on your message. In order to keep participants focused on your webinar and not their email, the daily news, or colleagues you will need to: identify with the audience, engage your participants, and articulate your message.
