Webinar Tips #10: Follow Up After Webinars
I’d like to expand on the follow up discussed in Webinar Tips #9. Follow up emails should be carefully planned. First you need to decide what you want to achieve or what information you’d like to gather from these follow ups. Most webinar vendors, Citrix GoToWebinar and Webex, for example, have features to send emails to attendees and those who didn’t attend. You populate the text and information and on a predetermined day it will send the emails out. This is a good feature to use because the email will be in a format that visually reminds them of your webinar. Some things you might want to choose to include in your follow ups are: A thank you note, link to the webinar’s recording, a survey, information about upcoming webinars, or promotional information about your products or services.
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You don’t want to pass up the opportunity to profit from your event. This includes being clever with your email campaigns to those who register for your event. You should create a confirmation email, a reminder email, a post webinar email for those who attended and for those who didn’t.
When delivering successful webinars you have to remember the webinar doesn’t start when the Presenter introduces him or herself it starts when the first participant logs on. You’ll want to capitalize on the participant’s attention when they first arrive. I have seen people sign into webinars up to 20 minutes early; rather than having them stare at 1 screen with the presenter’s bio, you should have a rotation of slides that offers information and prepares your audience for the webinar. There are many things you can present here but I would focus on providing general information about the webinar, sound check, questions, and ads.
One of the most important tasks for delivering a webinar is to keep your audience focused on your presentation. There are many office distractions that can take away from the effectiveness of your webinar if you aren’t keeping the audience’s attention on your message. In order to keep participants focused on your webinar and not their email, the daily news, or colleagues you will need to: identify with the audience, engage your participants, and articulate your message.
