The Presentation Secrets of Steve Jobs
By Carmine Gallo
Columnist, BusinessWeek.com
In The Presentation Secrets of Steve Jobs: How to be Insanely Great in Front of Any Audience, communications coach and BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned the Apple CEO into one of the world’s most extraordinary corporate storytellers. For more than three decades, Jobs has transformed product launches into an art form. Whether you’re a CEO, manager, entrepreneur, small business owner, or sales or marketing professional, Steve Jobs has something to teach you. Above all, a Steve Jobs presentation is intended to do three things: inform, educate and entertain. Here are ten steps to accomplishing them.
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I’d like to expand on the follow up discussed in 
You don’t want to pass up the opportunity to profit from your event. This includes being clever with your email campaigns to those who register for your event. You should create a confirmation email, a reminder email, a post webinar email for those who attended and for those who didn’t.
This tip is especially important if you have multiple people involved with your webinar broadcasts. The use of a script helps everyone to understand when they are expected to be involved (and when they are not involved) as well as helping to avoid mis-communications about the flow of your event. How many webinars have you attended when it feels like the organizers did not plan very well?
One of the most important tasks for delivering a webinar is to keep your audience focused on your presentation. There are many office distractions that can take away from the effectiveness of your webinar if you aren’t keeping the audience’s attention on your message. In order to keep participants focused on your webinar and not their email, the daily news, or colleagues you will need to: identify with the audience, engage your participants, and articulate your message.
Each webinar has four human elements: Organizer, Moderator, Presenter, and Technical Support. Though it is possible for 1 person to run the show I strongly suggest using more than one staff member for these varied tasks. You always want to appear professional in the eyes of your participants so they will attend future webinars or be more likely to purchase from you.
Audio quality is extremely important when you are delivering a live event; you want to have the best possible audio so your audience can hear your presentation clearly. The latest technologies for webinar delivery have made it much easier for us to record the sessions (both audio and video); however there are some things you can do to help improve the quality of these recordings (aside from being inside a recording studio) by improving the audio quality.
Over the past several years our company has delivered and assisted in the delivery of over 1,000 webinars and online trainings. In that time we have learned several do’s and don’ts of webinar delivery. Over the next couple of weeks we are going to pass some of these tips on to you. It is no accident as to why we are so successful in delivering and assisting in the delivery of web based trainings. It was through trial and error that Live Online Learning developed its process. We hope these helpful tips and tricks will assist you in elevating the quality of your live online webinar programs. Enjoy!
